News

Half of Samsung’s fans at S6 launch event were fake ?!

News
April 6
by chris eilers

Almost 1000 people attended the Samsung’s press conference a couple days ago in China. However, according to a report on The Paper, half of them were hired. The conference was held to introduce to the Galaxy S6 and S6 Edge to the China, the world’s biggest market.

People, under 30, dressing like like, students or Samsung fans were paid $4.80 (RM 17) for at least an hour to stay at the conference. The recruiters were also paid $3.20 (RM 12) for each person they recruited.

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Those phones’ hired fans had to tell the press that they admired the company and they are curious about the new phone of the company. One interesting story is that half of the pictures of the new Galaxy S6 and S6 Edge were taken by the Apple iPhone. Some attendee were required to post pictures taken at the conference along with the name of the phone on WeChat app and like the Samsung Galaxy fan page, too.

Anyone who is after mobile news knows that 2014 was not a good year for Samsung. The company had lost its share in China, where Apple took over 27.6% market share. The iPhone 6 itself took 10.2%. Therefore, iPhone 6 is now the most popular smartphone in China, followed by Xiaomi Redmi and iPhone 6 Plus. In the attempt of getting fans back, Samsung had emphasized doing marketing for the flagships Galaxy S6 and S6 Edge.

Is this the right move?