News

Interbrand 2015: Apple leads the game, Google is the runner-up and Volkswagen loses its place

News
October 6
by chris eilers

Recently, we have been informed of the ranking list of the best brands in the world – the Interbrand 2015. Check it out!

interbrand 2015

2015 Interbrand Best Global Brands Report

Accordingly, Apple is still the one that leads the game and Google is still the runner-up, which is not really surprising to be honest. Basing on the list, we also know that the brand value of Apple increases 43% (or more than 170 billion dollars) this year. Though Google cannot be ranked first, they are also able to increase 12% (more than 120 billion dollars).

In terms of growth, the 2015 Interbrand Best Global Brands Report records that the brand value of Facebook is able to become the one that has developed fastest with 54% increase, reaching more than 22  billion dollars. On the other hand, Microsoft with some positive changes gets 11% increase and more than 67 billion dollars, ranking at the fourth place.

Besides, we have IBM coming in fifth, Samsung seventh, GE at eighth and Amazon at tenth. Looking at the entire top 100, we see that Volkswagen loses their position, compared to last year. They had to deal with many problems, so falling from the 31st to the 35th can be understandable.

According to Jez Frampton, Interbrand’s Global Chief Executive Officer, “The Best Global Brands report examines what it takes for brands to succeed in today’s hyper-fragmented world. As people demand immediate, personalized and tailored experiences, business and brands need to move at the speed of life. Many of the brands in this year’s Top 100 are so intuitively aligned with people’s priorities, that they are able to seamlessly integrate into their everyday lives.”

apple

Apple continues leading the game!

In general, most technology giants are listed in the top 10 of Interbrand 2015. Some familiar and famous ones like Apple, Google, IBM, Microsoft, Samsung, GE and Amazon have succeeded in standing still in the list. Bravo!