There are many wristband fitness trackers on the market in Malaysia and more versions launching so that it is sometimes hard to keep track. Nike with its Fuelband Series has been the leader so far in this segment. Against Competitors like Fitbit Nike has been looking for ways to stand out and gets its users moving and nails exactly that with its newest version of the NIKE FUELBAND in Malaysia.

The New Nike+ Fuelband which has a price of  765 RM is definitely Nike’s smartest tracker up to date. The competitor Fitbit might have beautiful OLED Display, but if you are really looking to stay active and get in form the features of the NIKE help like no other competitor. You can select between heavy workouts and casual strolls and it even alarms you if you have been sitting for too long.
Nike+ Fuelband Smart Tracker

In the spirit of Smart Watches its easier then ever to view the time with the Fuelband : You just need to doubleclick on the Wristband button and it displays the time on the screen. Its a very helpful addition and highlights how Nike has been rethinking and redesigning its already successful Fuelband Series.

Design

There are a lot of unattractive and chunky wristband trackers and smartwatches  but the Nike Fuelband is easyily one of the most stylish in Malaysia. One of the cool things is that it comes in all colours you can wish for and Nike really didnt hold back. You have options as crimson (red), volt(yellow), pink foil ertc and the new colours really give new personality to the product. Rest assured the all black option is still available too.

The overall design of the band was well received with previous models — attracting positive customer feedback and some awards — but Nike made a few improvements with the SE, mainly with ramping up what’s under the hood and increasing battery power. But the design updates are noticeable right away (see picture below).
The band still has the single-button design with LED display. It feels light on the wrist, and the smallest size fits mine perfectly without feeling too snug. It comes with filler pieces, too, so you can add and remove to tailor the fit to your size, whether it’s tiny or large. I’ve been wearing the SE on my left hand to avoid discomfort at the computer mouse.

The overall design got numerous awards and a lot of positive customer feedback, with the new Fuelband the design updates are noticeable though right away ( see the picture). The Band has still the single button design with LED Display and it feels very light on the wrist. As well it comes with filler pieces so you can tailor it to the size of your wrist. I personally like to wear it on the left wrist because I mainly work on the laptop and can avoid any discomfort.

For the first time now The Fuelband comes with Bluetooth Smart Technology, which makes the setup process much easier. Now there is really no syncining or long and complicated process necessary. Really the most complicated now was to remember the NIKE Password.

The Charging is still very easy. Same as with the previous versions of the Band Nike keeps it simple and you can just plug it in the USB Port of your Computer to charge it. By popping the small botton near the Nike Logo the USB connector appears and you can charge it.

Software

The SE still focuses on Fuel points, which is the main metric used throughout the band. Nike is trying to create Fuel points with a scientific algorithm behind it, bumping it up from 50 data points to 250 in its latest device. One of the biggest difficulties from previous models — or in other wristband trackers in general — is it doesn’t give you specialized credit for the type of movement you do. Now, Nike will award more Fuel points for a bike ride than, say, clapping your hands.

The Fuelband is still focused on Sesssion points. With an scientific algorithm you can get up to 250 Fuelpoins, increasing it from 50 in the older models. In other Wristbands and with older version you dont get specialized credit for different activities, with the Fuelband you get more point for playing basketball, then making a coffee, finally.

And yes you get credit for walking around in the house but the band weights the data on low and high intensity activities. As well you can label certain periods, as playing tennis or going outside to better keep track of calories burned and activiy. The Fuelband shows you when you are most active in the day, for example may your evening be the least active or for me the most active since I mostly go to the gym in the evening.

The best new feature to the Fuelband SE is the Nike+ Sessions, which allows you to differentiate for times when you are working out or are at the gym. You just hit a button and it counts to 3 and it kicks of a session that tracks how ever long you choose. Afterwards you get a snapshot of the fuel you earned during that workout.

Another Cool Upgrade is that the watch will remind you to get up and move every hour. If you want to keep healthy, you are supposed to get up at least for every 5 minutes in an hour and move around. Nike Fuelband will remind you and help with that
Like before you can team up with other Fuelband Users or create groups with your friends and coworkers etc. Then you are able to track your progress and you can earn trophies and achievements along the way to keep motivated.

Summary:

The Competitors can definitely learn from Nikes Fuelband from the alarm to get up, to the super sleek design and the calling out of working out sessions. It might be a bit more expensive then the FITBIT but anyone who is already part of Nikes network will get out a lot of the newest additon to the Nike Fuelband Series.

PLUS :

Simple Setup

Very strong new features

Intuitive operation

Sleek Design

Minus

No sleep tracking

No OLED Display

Bottom Line

The Nike+ Fuelband in Malaysia its a bit more expensive then other trackers but its worth its quality and will help you stay fit and more active throughout the day.

Here a video of the Fuelband plus: