Oppo is now the No.1 smartphone maker in China
Lately, we have Huawei as the best brand smartphone for offline sales in China for last month revenue. Now, Oppo ranks No.1 smartphone maker in Chinese smartphone market.
Oppo: No.1 smartphone maker of June
June 2016 was very good for Chinese makers. It is Huawei for office sales and now it is Oppo for sell-through segment without much of a presence in many key European markets or the US. Oppo is a company that we have heard about every now and then, especially in Asia since most of their products were sold in such region. Now Apple and Samsung seem to put their eyes on No.1 smartphone maker.
According to the latest “Monthly Market Pulse”, Oppo made up 23% market share in June for overall China demand including both offline and online smartphone orders. As the graph below shows that Oppo is the number one smartphone maker in the country, which is followed by Huawei with 17.4% and Vivo with 12%. Back in 2014, when Oppo made its first appearance, Oppo had less than 2% of smartphone market share in China.
It grew to 6.1% smartphone market in 2015. The growth in 2016 was tremendous thanks to Oppo F1 Plus as well as Oppo R9 which was the best-selling phone in China in June 2016. At the same time, Apple’s share in China has walked backward to 2014 levels at 9% share, and Xiaomi made up only 6.8% market share despite its continuous smartphone release. Oppo is going to launch Oppo F1S and it is expected to expand its market share in August.
Oppo: how to save No.1 smartphone maker position
What will Oppo do to keep their crown from falling to Huawei for the year’s June-ending second quarter? Huawei follows in second place, more than 5 percentage points away from the new 22.9% share. Huawei and Xiaomi will never let Oppo to be the king in the next month. That is the reason why they release many new smartphones to different segment markets. Who will be the next No.1 smartphone maker?