E-Commerce is on the rise in South East Asia and in Malaysia as well with strong international players like Lazada or Rakuten and local ones like Mobile Mega Mall. As well Electronic Forums like Lowyat are incredibly powerful. At the same time as E-Commerce, Price Comparison Sites are growing in Malaysia.

Price Comparison in general compare e-commerce prices among different retailers to find the best price for the customers. This business model is very strong in the United States and Europa and growing in Asia. In the best case those platforms are independent and act as an agent for the customer in saving money and finding the best products. Most of them not only show the best prices but also product information, reviews and shop ratings. At the same time they are a marketing platform for the various e-commerce shops and sending traffic their way.

The three strongest players in Malaysia are PricePanda, PriceMe and us, Oizoioi Malaysia. PricePanda is backed by Rocket Internet (Lazada, Zalora, Foodpanda) and has more then 3 Million USD funding). While PricePanda is the strongest player in terms of traffic at the moment, Oizoioi and PriceMe are second and comparable in terms of traffic.

While we were doing some research it turns out that customers might be a bit cautious when visiting sites who are founded by the same big company, rocket internet, which is the very opposite of independence. As you can see in the above screenshot Most of the referring traffic to PricePanda comes from Lazada, so far so good. If you have a look at the outgoing traffic, that is where the trouble starts. As you can see by far most of the outgoing traffic goes back to Lazada as well. As we know by now Lazada and PricePanda are part of the same group Rocket Internet. We are not saying that they are actively cheating, but consumers should be definitely be careful when shopping there.

Overall we hope that our service brings valuable information to our customers and hope to improve and grow market in Malaysia. We will always stay independent and try do the best for our customers.