Nokia, who dominated the mobile market for a long time, has totally disappeared for the past two years. However, why such a legendary Nokia could be dethroned? Let’s together rewrite some main reasons today for their loss. 

Legendary Nokia: two main reasons for their failure

Nokia decided to sell its handset business to Microsoft for $7.2 billion. In 2014, the deal of this contract was closed. According to the terms, Nokia wouldn’t manufacture any mobile phones along with the temporary commitment of the disappearance of their brand. So, what was the main reasons for this? Firstly, Apple and Android defeated it. Specifically, Nokia was a hardware company rather than a software company. Their experts were excellent at building physical devices, but not the programs that make those devices work. For example, the generations of Nokia Lumia ran Microsoft operating system, and there were so many unavailable apps.

While Apple and Samsung, they manufacture not only sleek and charming smartphones but also various and helpful apps to cater for users’ need. That might be the main reason for Nokia to gradually lost its market share and foothold in this fierce industry. Another primary factor attributed to Nokia’s failure is their overestimation. The company was so complacent about their brands. Long after the iPhone’s release, Nokia continued to insist that its superior hardware designs would win over users.

Nokia had already introduced too many disappointing phones, and its operating system had already proven too obsolete to win consumers over. In 2008, Nokia was said to have one of the most valuable brands in the world. But it failed to recognize that brands weren’t as resilient as they had been. The high-tech era has taught people to expect constant innovation. When companies fall behind, consumers are quick to punish them.

Legendary Nokia: a promising comeback

Although Nokia disappointed many customers for a long time, the acquisition between Microsoft and Nokia really astonished thousands of tech fans all over the world. In the coming future, they are highly expected to comeback with the very first Android smartphone in the beginning of 2017. Whether that Nokia will draw a lesson from the past? The answer is anticipated to have soon.