Today we will talk about something bigger than smartphones: smartphone companies. To be more specific, should Google buy HTC, the Taiwanese smartphone manufacturer that is currently struggling in the market?

Why should Google buy HTC?

Let’s get this straight, HTC smartphones are no longer best sellers in the market. Their prime time was long ago and now, they are trying in vain to regain that position. Meanwhile, Google is still a newbie in smartphone manufacturing, compared to big brands like Apple, Samsung, etc. Being the creator of the most popular smartphone OS – Android, doesn’t seem to fulfill their needs. The debut of Google Pixel and Google Pixel XL is a living evidence that Google wants to achieve more than that: being an independent phone manufacturer.

However, there is one thing Google doesn’t have yet: smartphone manufacturing infrastructure of its own. And that’s something HTC has already established for a long time. So the situation here is that, HTC is an independent phone manufacturer but desperately needs more capital; meanwhile, Google wants to be an independent phone manufacturer and obviously has A LOT money. As a result, if Google buy HTC, both of them will benefit.

Then why HTC but not any other manufacturers? HTC is one of the few brands that have cooperated with Google before, so they have experience in working together. While Huawei – a previous Google’s cooperator – is currently very successful in the market, HTC is struggling. As a result, buying HTC will cost much less money than buying Huawei or other brands. Moreover, though being not successful in today’s market, HTC is still a respected name and its fan base is still big.

Google buy HTC – the conclusion

So overall, if Google buy HTC, the cooperation will benefit both of them. Google will officially enter the world of smartphone manufacturers while HTC will have more chances and money to regain its spotlight in the market. What do you think about this cooperation?