XIAOMI MI 3 in Malaysia : Only 4000 Units on May 20th
The XIAOMI MI 3 will officially launch on May 20th at 2pm. According to the official Xiaomi Facebook Homepage, Xiaomi will be selling only 4000 units of the MI 3 on May 20th though for 889 RM. Yes, only 4000 units for the start. ( Those of you who dont want to wait, can buy the IMPORT XIAOMI MI 3 variant from Singapore for 989 RM now)
Of course 4000 Units of the Xiaomi MI 3 for the whole Malaysian Market seems very low. We researched and it seems that this is a market tactic by Xiaomi that has been employed before. If you have a look at XIAOMI Singapore Facebook Page and Media Pages you see that for the Xiaomi MI 3 Singapore Launch there were only 1000 units on March 20. But Xiaomi sold the Redmi with 5000 units in Singapore, that will not happen in Malaysia as far as we can see.
Read our full Review of XIAOMI MI 3 VS Samsung S5 !
Scarcity, the underlying principle behind this only 4000 Units for the Xiaomi MI 3 launch has been long know by marketers. Basically:
“Simply put, humans place a higher value on an object that is scarce, and a lower value on those that are abundant. The thought that we, as humans, want something we cannot have drives us to desire the object even more.”
While this might be a very slick marketing move, it is sure that a lot of Malaysians will be unhappy about that move and the exteremely low number of items on sale. Judging by their Facebook there is a lot of Anger out there already. Probably Xiaomi will stay with that launch number of 4000 units for the Xiaomi MI 3 though so its time to get very quick on May 20th. You better find a place with very fast internet to get a Xiaomi MI 3 for 889 RM.
One good alternative for all of you who couldnt get the device is to buy the IMPORT XIAOMI MI 3 variant from Singapore for 989 RM. THat is 100 RM more but you can be sure to get on of those MI 3 with Snapdragon 800, 2 GB of Ram and 5inch display, maybe even earlier then 20th may.
Also stay tuned for the 20th. As soon as the product launches we will have the official Malaysia Version with the best price in Malaysia on our price comparison website Oizoioi here.