On July 22 the new Xiaomi MI4 Flagship launches. New Rumours warn, that we might have to expect less from the specs and more in details on the latest Xiaomi Phone.

So far Xiaomi has been introducing a new Flagship Smartphone every year. All of these like the Xiaomi MI3 have the latest specs and are prices around 1999 Yuan ($320). This Business Model, combined with an excellent Social Media and PR Strategy has responsible for Xiaomi’s success. For the new Xiaomi Mi4 phone this strategy might change.

Xiaomi has always been offering the latest hardware at lowest possible prices. Their Strategy is actually very similiar to Amazon, not necessarily Apple. They sell their Mi Phones at production cost or even below. The Problem is that many smartphone companies, especially Chinese, are copying this exact model. If you have a look at Huawei Malaysia for example, you can see that they even trying to copy the exact Flash Sale Model, that makes Xiaomi so susccessful.

A lot of users indicate that some latest technologies like 2K on the LG G3 and latest Lenovo phone displays on a smartphone might not be worth the money.

The Latest rumour from the Xiaomi camp are that for the Xiaomi Mi4 there might be an increased focus on Design and Details of the Flagship. These leakeded benchmarks and screenshots suggest, that the XIaomi Mi4 will still have very impressive hardware. It seems like XIaomi tries to differentiate themselves with the new Xiaomi Mi4 instead of being only a cost leader.

Benchmarks like above show that the new Xiaomi Mi4 or Xiaomi MI3s will sport a Snapdragon 801 like Samsung S5 and HTC ONE M8, with Adreno 330GPU and 3GB of RAM. As well the Mi4 will sport a 5inch FUll HD Display with 1080p, 16MP Rear Camera and 8MP Front Camera ad 16 GB internal memory. Quite possibly also LTE. If you compare the MI4 to the MI3 that means that there is only more RAM, new OS and an improved camera.

Should these rumours be true, Xiaomi will really focus more on design with the new Xiaomi Phone. Rumors suggest that the Xiaomi Mi4 is the best looking Xiaomi phone so far. Also it should get a complete Metal Body, similar to the HTC ONE phones and a sleek and slender look.

We believe that new MI4 Camera will also be updated. We probably will see an aperture of F/1.8. Via a wider aperture like f/1,8 a lot of light is reaching the sensor. This will allow for extremely fast shutter speed. That means you will be much more likely to capture your favorite moments with the Xiaomi Mi4 in time. Xiaomi will probably also update the camera applications.

Xiaomi is also rumoured to launch a new version of their OS MIUI. While the current phones like the Redmi Note and MI3 still feature MIUI V5, the Mi4 will get MIUI V6. MIUI V6 is baded on Android KitKat 4.4.2 and will probably get a flat design and support for Gesture support etc. In general MIUI V5 is an excellent OS. Its kept very simple and still has a lot of customization options.

What we all hope for the Xiaomi MI4 is a change in Stock Levels. While Flash Sales are surely a effective Marketing Strategy there are also a lot of angry customers after every sales. We cant help but wonder if these Sales Methods are sustainable. Xiaomi is not an Startup anymore. They Recently launched their Sales Numbers. With those Sales numbers they definitely have purchasing Power with hardware suppliers.

This could mean two things for the new Xiaomi Mi4. The new Xiaomi Phone might

1) The new Xiaomi Phone might sell even cheaper then the MI3.
2) We will finally have enough stock for the MI4. No more Sold out in 1 Minutes for Xiaomi Phones, and stock for everybody.

More stock would be a major advantage for all Xiaomi Fans worldwide. They could also gain an major edge on the chinese competiton. Both Oppo, One Plus and Huawei are notorious for their Stock and Availability problems outside of China.

After all the screenshot and benchmarks might just show us the Xiaomi MI3s and not yet the Xiaomi MI4. We definitely are very excited for the launch event on 22July. After all Xiaomi could easily pull of an MI4 with specs like this:

What do you think for the Xiaomi Mi4? Will Xiaomi surprise us all?