Singles Day, 11.11 or just call it the biggest shopping event worldwide is just halfway over and there are already new records set, not the least by Xiaomi.

Alibaba, China’s largest E-commerce company sold more then 2$ Billion worth in revenue in just the first two hours and already achieved last years revenue, with more then half a day to go. More interesting for smartphone fans though, Xiaomi has set their own record today.

Xiaomi has sold phones for more then 163 Million USD just by middle of the day. Hugo Barra gave more information on those sales numbers on his Social Media Account. Just 5 Minutes after opening of the sales, Xiaomi made 16 Million USD in Sales. Then they went on to top their last year’s 11.11 record, 90 MIllion USD, within just 4 hours of the shopping event.

Update: Official Weibo Account says more then 853.000 units and 1.2 Billion Yuan in Sales till now.

Xiaomi has sold 720.000 Units by midday. Out of those numbers 250.000 units were Xiaomi Mi4 for $300, 460.000 units of the Redmi series. Also Xiaomi sold more then 25k units of their MI Tvs.

In total Xiaomi’s revenue numbers are still lower then Alibaba’s of course, but still very impressive. As you might know Xiaomi is just 4 years old and also they sold “just” 19 million smartphones in total of 2013. Today they will sell more then 1 Million Smartphones in just one day. That is more then ALL OnePlus One phones sold together. OnePlus sold 500.000 units in total so far ever. 

The big Singles Day Event couldnt come at any better time for Xiaomi. Xiaomi has gained a lot of media attention recently with gaining 3rd place worldwide as a smartphone producer. Today’s astonishing sales numbers will of course help closing this 1.5 Billion Sales Round and further expanding their operations aggressively.

At the moment Xiaomi is selling in 7 countries worldwide, including the huge market India. Further plans include Central and Latin America and further parts of SEA like Vietnam.

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